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Web Survey Bibliography

Title The State of Technology in Market Research
Author Macer, T.
Source 18th Annual Technology ConferenceCASRO 18th Annual Technology Conference
Year 2013
Access date 05.07.2013
Presentation

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Abstract

 The social media and mobile revolution has taken consumers by storm, and the fall-out continues to be both an opportunity and a disrupter for market research. It is challenging assumptions about sampling, survey length, data quality and the best tools to use, as well as opening up new research channels. We go beyond the speculation, and reveal some new data on how these changes are impacting on research, from the industry's only technology-specific annual survey. 

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2013 (465)

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